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Home Designs Using the 2023 Color of the Year

January 23, 2023
Color of the Year Viva Magenta in interior design

In an announcement color enthusiasts eagerly await each year, Pantone has shared their pick for 2023’s Color of the Year: Viva Magenta. It’s an unconventional shade for an unconventional time. Viva Magenta is brave and fearless; a vibrant color that promotes a joyous and optimistic celebration.

This year’s Color of the Year is powerful and empowering. It’s an animated red hue that encourages experimentation and self-expression without restraint. A bold color for anyone and everyone with the same verve for life and rebellious spirit.

During their selection process, Pantone observed a heightened appreciation and awareness of nature including within the home through plants, florals, living walls, and restorative outdoor spaces. As a bright, crimson red, Viva Magenta balances boldness with a feeling of fun. It’s a playful balance of rebellion and softness culminating in a powerful color that celebrates life.

Viva Magenta packs a lot of drama in a small dose, but can easily be incorporated into your home. Maximalists can harness the full potential of Viva Magenta through large furniture pieces or completely painting a room. Those who prefer a more neutral environment can introduce pops of color through decorative accessories and textiles.

Check out some inspiration for how to incorporate Viva Magenta into your home:

1. Update Your Accent Rug

Pop of pink in a Brookfield Residential home in the Ovation Portfolio at Barefoot Lakes in Colorado

Living area in the Essence Portfolio at Brighton Crossings by Brookfield Residential in Denver CO

Using an accent rug in your space is not only functional, but stylish as well. It’s comfortable underfoot, protects your flooring, and is a great way to showcase your personal taste. Viva Magenta is a great way to add a pop of color in any space. Play with different styles and patterns to find one you love – just be sure to choose the right rug size.

2. Accessorize Your Bed

Pink room in Residence 3 at Everly in Playa Vista by Brookfield Residential in Southern California

While you may want your primary bedroom to be a quiet retreat, a secondary bedroom may be the perfect space to create a bold look. You can add Viva Magenta pillowcases, blankets, throws, or a duvet cover paired with lighter shades to keep it all balanced. It’s the right pop of color to help bring energy to the morning.

3. Bring Drama to Your Dining Space

Magenta dining chairs in a dark tone dining room

The memories made around the dining table are often some of the fondest. Viva Magenta is a vibrant color that promotes a joyous and optimistic celebration – sounds like the perfect color to help make happy memories. Update your dining seating and incorporate the color through the use of paint or upholstery. Look for patterns that feature the color if you’d prefer to keep it more of an accent instead of making it the primary hue.

4. Update Your Throw Pillows

Interior view of the living room and kitchen in a Brookfield Residential home in the Austin, TX area

If you prefer your living areas to be more neutral, throw pillows are a great way to showcase an accent color. Make your sofa feel more inviting by adding Viva Magenta-colored pillows. Even if your sofa has a muted color, this accessory adds vibrancy and a pop of color. Have fun with patterns and textures to decide how bold or playful you want to go.

5. Add Wallpaper

Floral wallpaper in the den at Regatta at Auburn Bay in Calgary, AB by Brookfield Residential

Wallpaper has been having a moment and we are here for it! There are wallpaper ideas for everyone – textures, patterns, colors – and each one can be combined to create a room design that is uniquely yours. Incorporate Viva Magenta into your wallpaper design and you’ll instantly add style, warmth, and depth. Need more guidance? Check out our blog on how to choose the right wallpaper!

6. Introduce Accent Furniture

Living area in the Crimson showhome at Regatta by Brookfield Residential in Auburn Bay

Viva Magenta is a vivacious color perfect for accent furniture. Combine the saturated hue with a luxurious texture like velvet and you have a cozy, glamorous piece. Elevate your home office with vibrant bookshelves and the richness and depth of the shade will make your favorite books and collectibles truly stand out.

The 2023 Pantone Color of the Year is packed full of drama and makes a brilliant addition in any home. Have fun with your own design and be sure to follow the Brookfield Residential blog for more design advice, homebuying insights, mortgage tips, and more. Explore where we build and connect with our sales team when you’re ready to learn more. We’ll be expecting you!